facebook-tracking-pixelIRCA | IRCA Group at IDFA

What's behind Dubai Bliss

The IDFA's Most Innovative Prototype Ice Cream Flavor

Dubai Bliss: where our innovation meets Gelato

Every great recipe begins with a story — one that blends creativity, craftsmanship, and market insight. Dubai Bliss is the perfect expression of this fusion.

Crowned Most Innovative Prototype Ice Cream Flavor at the IDFA (International Dairy Foods Association) competition in Fort Lauderdale, April 1–2 - this concept by IRCA Group Americas, is more than just pistachio ice cream, it’s a multi-layered experience.
Each component is carefully crafted to enhance the next, resulting in a bold, harmonious journey of taste and texture that sets a new standard for the gelato tasting experience.

Built for professionals, backed by insights

Today’s consumers crave more than just great flavor — they seek authenticity, premium quality, and products that offer unique, personalized experiences. Pistachio delivers on every level: true-to-nature taste, ingredient transparency, and unmistakable indulgence.

With Dubai Bliss, we've turned this consumer insight into a commercially scalable concept that meets the evolving demands of the modern ice cream market. .

Build for all professionals in the industry, backed by real-time market insights, we bring together performance, creativity, and consumer relevance - empowering you to create the extraordinary.

Don't miss our exciting 2025 novelties! Stay ahead of the curve by subscribing to our Newsletter and following us closely.